Nicole Phommanorat working on laptop, done for you business setup for solo creatives
Foundation to iterate

Done for You Business Setup for Solo Creatives and Service Providers

You’re adding pieces to your store no one visits. You have an offer you can’t launch. Your payments still came in through Venmo. Foundation to Iterate fixes that. One week. Two to three hours of your time.

Let’s Talk

You have something you want to launch.

A subscription. A new offer. Something you’ve been sitting on. Every time you sit down to set it up, you run into the same thing: the pieces aren’t there, or they don’t connect, or someone built part of it and it still doesn’t work.
So you table it. Again.
If your tech feels like duct tape and a prayer, it’s time.

done for you business setup

What Foundation to Iterate Is

Foundation to Iterate is a done for you business setup for solo creatives, coaches, and service providers whose tools aren’t keeping up with where their business is trying to go.


Nicole Phommanorat builds your entire system inside Soleila.io, a calm business platform designed around the way founders actually work. You show up for two to three hours. She handles the rest. One week later, you have infrastructure that works.


Not a template. Not a course. A real system, configured for your business, tested before handoff.

Side-by-side comparison of a cluttered spreadsheet on the left and a clean Soleila.io business dashboard on the right showing the before and after of consolidating business tools
THE AFTER

What Becomes Possible

When everything is connected, the ideas that have been sitting on your list start to move.

Your subscription goes live. Payments come in automatically. A welcome email goes out without you touching anything. An inquiry comes in through Instagram and lands somewhere instead of disappearing. You email your list because you finally have a way to do it.

You stop rebuilding every time you want to try something new. You build on top of what’s already there.

visual-artist-working-in-her-studio-done-for-you-business-setup-for-creatives-—-gets-the-keyword-in-without-being-forced.
SOUND FAMILIAR

Who Foundation to Iterate Is For

solo creative founder checking her phone, done for you business setup for service providers
This is for you if you recognize yourself here.

  • You collect payments through Venmo or Zelle and follow up on invoices you’ve already sent twice
  • You have an email list with no platform to reach them
  • You have a website that exists but doesn’t collect anything
  • You’ve paid someone to set something up and it still isn’t working right
  • You want to launch something new and keep running into the same wall: the pieces aren’t there
  • You’re ready to stop doing admin manually and have your follow-up actually happen

You know what you want to build. The setup just hasn’t caught up yet.
If you don’t have an offer yet, start with Functioning & Feral. Come back when you’re ready to build.

What Gets Built

Nicole scopes every build to what your business actually needs. She confirms the details on your discovery call. Standard builds include:

  • Soleila account set up and configured
  • Domain connected and email configured
  • Contacts imported and organized
  • Landing page for your first offer or sign-up
  • Payment processing connected and tested
  • Soleila storefront homepage
  • Store set up with inventory management
  • Invoice and contract templates with digital signature
  • Automated confirmation and follow-up emails
  • Social inbox connected so Instagram and Facebook inquiries are captured
  • Google Business profile set up for local search visibility
  • Copy written for your website and landing pages
  • Brand voice developed so everything sounds like you
  • Everything tested before handoff
Here you go: Image 2 (Soleila dashboard): Soleila.io business dashboard displayed on a desktop monitor at a clean white desk with a teal velvet chair
Let’s Talk

What It Costs

Done-for-you build: $2,500 to $3,000+ one time, depending on scope.
Soleila.io subscription: $297 per month


Most people are already close to or paying more than $297 a month spread across a website, a separate email platform, informal invoicing, and tools that stopped syncing months ago. Soleila.io replaces all of it.


Run the math on what you’re currently paying. The difference is usually $100 to $150 more per month. For infrastructure that actually works.

Who Builds It

Nicole Phommanorat has spent 15 years designing business systems and people operations for companies in growth mode. She built Soleila.io because the platforms her clients were paying for weren’t talking to each other, weren’t built for the way creative founders actually work, and were costing more than they should.
Foundation to Iterate is what she builds when a client comes to her with six tools that don’t talk and an idea they can’t launch.


Every build is done by Nicole. Not a team. Not a contractor. Nicole.

Nicole Phommanorat, founder of We Thrive Collective, wearing red cat-eye glasses and a black sweater against a green tropical background
The Testimonials | Done For You Business Setup

Hear it from our Foundation to Iterate Clients

“Our website and how customers move through our business is amazing. We gave ideas of what we wanted and we got more then expected. Follow up happens automatically now. Very professional and very proud of how everything looks and the way it operates”

We Thrive Collective logo featuring a magenta lotus flower icon

Tiffany B.

Service-Based Business Owner

“They helped me streamline my systems, set up smart automations, and integrate AI in a way that actually works with how I operate. I’m now consistently ahead on social media posts, and the setup Nicole created saves me at least 10–15 hours a week.”

We Thrive Collective logo featuring a magenta lotus flower icon

Rosalie T.C.

Founder & Designer

“You’ve helped me walk through this process recently for my Clarity Calls. Your approach created a bedrock for me. I have the infrastructure now. If my mind wavers, I know that I already did the work — I have a foundation, my prices are right, and the systems are in place for consistency. I’m FOCUSED!”

We Thrive Collective logo featuring a magenta lotus flower icon

Maisy L.

Founder & Creative Consultant

“A huge part is Nicole accomplished a ton of stuff for me. In just over a weekend, I’m like, oh my God, that’s faster than I expected it to go! So that’s moved that part of my timeline up.”

We Thrive Collective logo featuring a magenta lotus flower icon

C.M.

Founder & Non-Profit Consultant

How it works

Your Done For You Business Setup in 4 Steps

Two to three hours of your time, total.

Step 1:
Book a 15-minute call.

Nicole listens to where you are, what you want to launch, and whether this is the right fit. If it’s not, she’ll tell you.

Step 2:
Get a proposal scoped to your situation.

Not a generic package — what your specific business actually needs.

Step 3:
Nicole builds it.

You fill out a short intake form. She gets to work.

Step 4:
One week later, it’s yours.

Built, tested, and handed back ready to use.

Frequently Asked Questions

You wouldn’t be adding one. You’d be replacing most of them.

One client came to Nicole paying for Kajabi, MailerLite, Calendly, and Zapier, and using Google Sheets as her CRM. When we mapped out what she was actually spending, it was close to $206 a month across tools that still required Zapier to connect and weren’t fully working together.

She cancelled all of it. Soleila replaced every piece — CRM, email marketing, scheduling, automations, courses, and payments — in one place, with no Zaps running in the background waiting to break.

Her net new cost was $91 more a month. For a system that actually works.

Nicole works with clients on this. If a build is going to run higher than the typical range and a lump sum isn’t realistic, payments can be spread over three to six months.


The way it works: Nicole scopes the full project, then maps out what gets built first based on what your business needs most urgently. The most critical pieces go live first. Everything else follows as the payments come in.


This works because Foundation to Iterate is built on the premise that you’re iterating, not doing everything at once. You don’t need the whole thing done yesterday. You need the right things done in the right order, on a timeline that works for both of you.
If you’re looking at a larger build and the investment feels like a wall, bring it up on the call. Nicole will tell you honestly whether a phased approach makes sense for your situation.

That’s the right instinct. Before you book a call, do this: add up what you’re currently paying across every tool touching your business. Website, email, scheduling, invoicing, payments, automations. Most people land between $150 and $250 a month, spread across platforms that don’t connect.


Soleila is $297 a month. It includes your CRM, email marketing, scheduling, invoicing, contracts, payment processing, automations, social inbox, and community access. No Zapier. No MailerLite. No Calendly. No Google Sheets.


The other thing most people don’t account for is what connected automations actually do for revenue. When your follow-up sequence runs automatically after someone inquires, when your nurture emails go out on a schedule without you touching anything, when a soft sell lands in someone’s inbox three days after they attended your event — that’s revenue that wasn’t there before. Not because you worked more. Because the system ran while you didn’t.


One client replaced five tools with Soleila. Her follow-up sequences, nurture emails, and soft sells started running on their own. Sales grew. Time freed up. The $297 wasn’t a new expense. It became the thing paying for itself.

Not necessarily — and Nicole won’t push you to if it’s genuinely working for you.

For some clients, MailerLite stays as the broadcast and newsletter tool while Soleila handles the behavioral automation MailerLite can’t do: tag logic, trigger links, abandoned registration follow-up, and post-purchase sequences. The two systems run alongside each other by design.

That said, most clients find that once Soleila is set up, MailerLite becomes redundant. At $25 a month, cancelling it offsets part of the Soleila subscription. Whether it makes sense to keep it is a call-by-call decision based on how you actually use it.

Two to three hours total across an onboarding call and a brand voice session. Nicole handles everything else and hands it back ready.

If you have an offer, yes.

Foundation to Iterate works at every stage. If you’re just starting out and want to build it right from day one, this gets you set up to scale instead of duct-taping things together and fixing it later. If you’ve been running for a while but your admin and follow-up are still manual, inconsistent, or living in your head, this gets that off your plate. If you’re established and ready to automate so your business runs without you touching every piece, this is how you do that.

The only thing that isn’t a fit is if you don’t have an offer yet. If that’s where you are, Functioning & Feral is the right starting point. Come back when you’re ready to build.

Yes — and that’s usually a good thing.


Most people on Wix or Squarespace are paying for a website that exists but doesn’t connect to anything. No CRM behind the contact form. No automation when someone inquires. No way to collect payments that syncs with your contacts.


Soleila replaces the website and connects it to everything else. When someone fills out a form, they’re in your CRM. When someone pays, it’s tracked. When someone inquires through Instagram, it lands in the same inbox.


Your Squarespace or Wix subscription cancels at renewal. That cost comes off what you’re paying Soleila.

Kajabi is built for course creators who need a course platform. If that’s the core of your business, it earns its keep. But if you’re using it for your CRM, your email list, your scheduling, and your website on top of your courses — and you’re still using other tools to fill the gaps — you’re paying for a course platform to do a job it wasn’t designed for.

The Foundation to Iterate build includes migration. You don’t have to figure out how to move everything yourself. Nicole moves it, rebuilds what needs to be rebuilt, and hands it back ready. What you built in Kajabi doesn’t disappear. It comes with you.

Soleila has a built-in reputation management tool that handles review requests and a unified inbox for SMS and social messaging. For most clients it covers what Podium does at no additional cost.

Whether it fully replaces Podium depends on how you’re using it. That’s exactly the kind of question Nicole works through with you before the build starts — so you know what stays and what goes before anything gets cancelled.

Most builds are complete within one week of the onboarding call. Timeline depends on scope and how quickly your onboarding form comes through.

Foundation to Iterate isn’t a one-time thing. If you want to launch a new offer, expand into a new revenue stream, or build infrastructure for something new, Nicole can scope a new build for that specific project.

Every build is priced based on the actual work involved. Most offer builds land in the $2,500 to $3,000 range. Larger projects — a full platform migration, a complex multi-offer build — are scoped and priced accordingly.

The difference the second time around is that the foundation is already there. Your account is configured, your brand voice is documented, your funnels can be duplicated and adjusted rather than built from scratch. The work is faster. The cost reflects that.

That’s what Foundation to Iterate actually means. You build once, then every build after it is easier than the last.

Next steps

Ready to See If This Is the Right Fit?

The call is 15 minutes. No pitch. Nicole will ask where you are, what you want to build, and whether Foundation to Iterate makes sense for your situation.

If it does, she’ll tell you. If it doesn’t, she’ll tell you that too.

Let’s Talk