Your business should run as well as you serve your clients.
We Thrive Collective builds calm business systems for service-based founders. Strategy, ethical automation, and support that actually fits the way your brain works. No duct tape. No guilt.
Start where you are. We’ll meet you there.
CRM, funnels, scheduling, automations, content tools, AI assistants, and a client portal. One platform, branded to you, designed so nothing falls through the cracks.
Monthly membership for founders who want structure without switching platforms. Strategy labs, 20+ AI assistants, templates, and a community that actually gets it.
Project-based strategic consulting for enterprise founders going through growth, team changes, or automation decisions. Nicole also builds custom AI tools trained in your voice and values.
You’ve tried the tools. You’ve watched the tutorials. Something still isn’t clicking.
Your CRM lives in one place. Your content calendar lives in another. Your client onboarding is a Google Doc you keep meaning to update. And every “simple” automation you set up has three workarounds taped to it.
The problem was never you. It was the tools. Most of them weren’t designed for the way your brain works, and no amount of YouTube tutorials changes that.
We Thrive Collective exists because your business should run with the same care you pour into your clients. Structured but flexible. Built to iterate, not to drain you.
What founders are saying
Working with We Thrive Collective has been a game-changer for my business. Instead of winging it, I have tools that work for my business and helpful expertise whenever I need it”
“Nicole is a multifaceted tech and systems powerhouse! After using the ICA Alchemist, I was blown away because I’ve paid coaches $10k+ and at least six months of my time to figure out my ideal audience and STILL made little progress. The ICA Alchemist did it in less than 30 minutes.”
“I don’t want to feel dumb. I need accountability and I’m able to get that with Functioning & Feral without feeling like I’m not doing enough”.
Built by a founder who gets it.
Nicole Phommanorat built We Thrive Collective after 15+ years designing people operations and business systems for companies in growth mode. She’s a neurodivergent founder who got tired of tools that assumed everyone’s brain works the same way.
Soleila.io and the Functioning & Feral™ philosophy exist because of that frustration. Everything here is built around one idea: your capacity matters, so let’s design for it.
Functioning & Feral™ is how we build
Functioning means structure. Clear systems, calm operations, and strategic decisions that protect your energy.
Feral means autonomy. Self-trust over hustle culture. Capacity-aware growth. Business on your terms.
Everything inside We Thrive Collective is built with both in mind. That’s not a tagline. It’s how we make decisions.
On the Blog
Strategy, systems, and real talk for service-based founders.
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Sacred Values in Business Strategy: 6 That Shape Real Decisions
A client asked for a feature that would have looked great in a pitch deck. Revenue potential was obvious. The problem: building it would have required gating access to tools we’d already promised would stay open. We said no. Not because the idea was bad. Because it crossed a line we’d drawn before anyone was…
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Tech for Non-Technical Founders: 5 Real Truths
You opened the new tool, followed the tutorial, and got stuck on step three. You closed it. Added it to the “maybe later” folder next to the other three apps you installed last quarter and never touched again. This isn’t a skill problem. Tech for non-technical founders exists. What you’ve been bumping into is a…
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Breaking Barriers for Neurodivergent Entrepreneurs: 3 Real Fixes
You sat through another webinar about “consistency” and “focused execution” from someone who has never had to bargain with their own brain to open a laptop. The advice sounded right. The system they recommended looked clean. And none of it accounted for the fact that your executive function had already checked out before the second…
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Inclusive Design for Business: 4 Honest Reasons It Pays
You added closed captions to your webinar because one attendee asked. Three months later, your replays had double the engagement because people were watching in waiting rooms, on muted phones, and during commutes. The thing you did for one person improved the experience for everyone. That’s the curb-cut effect in action. And it’s the core…
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Communicate Better with ADHD Clients: 5 Real Shifts
Your client went quiet for nine days. You sent the recap email, the action items, the deadline. Everything was clear on your end. When they resurfaced, they didn’t mention any of it. Not because they didn’t care. Because the email landed on a day their working memory had already maxed out by 10am. Learning to…
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How to Honor Your Unique Perspective (and Why It Matters)
You wrote the Instagram caption three times. Deleted it twice. Posted a version that sounded like every other coach in your niche. Polished, safe, and disconnected from the thing you actually wanted to say. The version you erased was better. It was yours. When you honor your unique perspective as a founder, the work stops…
Your next step doesn’t have to be perfect. It just has to be yours.
You don’t need to have it figured out. Book a free Tech Stack Chat and we’ll look at what you’re working with, what’s not working, and where to go from here. No pitch. Just clarity.