STRATEGY. AI TOOLS. COMMUNITY.
The scaffolding your business needs when you’re not ready to rebuild from scratch.
Functioning & Feral™ is a monthly membership for service-based founders who want strategy, AI tools, and systems support without switching platforms. Keep what’s working. Fix what isn’t. Move at your own pace.
You know your business needs better systems. You’re just not ready to blow everything up to get them.
Maybe you’ve already built something that works well enough. Maybe you’re mid-launch and can’t afford a platform migration right now. Maybe you just need someone in your corner who understands business systems and won’t make you feel behind for not having it all figured out.
You don’t need a new platform. You need strategy, tools, and people who get it.
That’s what Functioning & Feral™ was built for.
A monthly membership built around strategy, AI, and real support.
Functioning & Feral™ is platform-agnostic. Use Kajabi, Dubsado, HoneyBook, WordPress, or a stack of tools held together by willpower. It doesn’t matter. This membership gives you the strategic thinking and AI tools to make whatever you’re using work better, plus real humans who hold space for your questions.
Every month you get live strategy sessions, hands-on tech and AI support, content batching labs, and 45+ AI skills built for founders like you.
This isn’t a course. There’s nothing to “complete.” You show up when you need support, use the tools when you need clarity, and build at the pace your brain and your life allow.
What happens inside The Labs.
The Strategy Lab
Once a month. Review last month’s goals and set next month’s, with your annual plan as the anchor. Bring your stuck points and your “is this a good idea?” moments. Nicole facilitates. You leave with a plan you can work this month.
The Content Lab
Once a month, two hours. Show up with ideas. Leave with drafted captions, outlines, and a content plan for the month.
The Systems Lab
Twice a month. Bring the automation questions, the workflow that broke, the “why won’t this connect” moment. You get answers built for the tools you actually use.
Co-working and Office Hours
2 hours a day, three days a week. Every session has three rooms: quiet work, conversation and peer feedback, and office hours. Come for help, or come because you work better with people around.
Every Labs session is recorded, so you can catch the replay when life gets in the way.
45+ AI skills, built for the way you run your business.
Each skill handles one real part of running a business, from planning your quarter to writing your sales page to working through a hard client conversation. They run inside Claude or ChatGPT and switch on when the task calls for them. They draft and suggest. You decide.
Functioning & Feral™ is for founders who want support without a platform commitment.
If you’re ready for the full operating system (CRM, funnels, automations, courses, client portal, and everything else in one place), Soleila.io might be a better fit. Many founders start in Functioning & Feral™ and move to Soleila when they’re ready.
This membership fits if you:
What members are saying.
“Instead of winging it, I have tools that work for my business and helpful expertise whenever I need it.”
“Nicole is a multifaceted tech and systems powerhouse! After using the ICA Alchemist, I was blown away because I’ve paid coaches $10k+ and at least six months of my time to figure out my ideal audience and STILL made little progress. The ICA Alchemist did it in less than 30 minutes.”
“Functioning & Feral nudges me to think more strategically about where I want my business to go… [it] simplified the financial parts and gives me a reason to stay accountable. Nicole brings calm to chaos everytime”
The Labs
$149/month
Strategy Lab once a month, Content Lab once a month, Systems Lab twice a month, co-working and office hours 2 hours a day three days a week, 45+ AI skills for Claude or ChatGPT, the Voice-Ready™ brand voice course, replays of every Labs session, a 30-minute onboarding call, and everything in The Anchor Point.
With a 3-month commitment, or $1,639/year (one month free).
The Anchor Point
$30/month
The Landing, a guided Monday planning session, co-working and office hours 2 hours a day three days a week, The RETURN, a monthly new moon session with Maisy Lane, Slack for daily check-ins, and the member portal channels.
Month to month, no commitment, or $330/year (one month free).
Not sure which path fits you?
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The Anchor Point
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The Labs
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Soleila.io
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Best For |
Founders who want community and a weekly rhythm |
Founders keeping their current tools |
Founders ready to consolidate into one platform |
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Platform |
Works with whatever you’re using |
Works with whatever you’re using |
Full white-labeled GoHighLevel system |
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Includes |
The Landing, co-working and office hours, The RETURN, and community |
Everything in The Anchor Point, plus Strategy, Content, and Systems Labs, 45+ AI skills, and the Voice-Ready™ course |
Everything in The Labs, plus CRM, funnels, automations, courses, client portal, scheduling, email and SMS |
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Onboarding |
Onboarding call with Maisy |
30-minute onboarding call |
8-week FOCUSED™ LaunchPad guided build |
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Price |
$30/month, month to month, or $330/year |
$149/month with a 3-month commitment, or $1,639/year |
$297/month with a 12-month minimum, or $3,267/year |
Already in The Labs and ready for the full platform? The Labs comes with Soleila, so you won’t pay for both.
Frequently Asked Questions
YOUR PACE. YOUR TOOLS. YOUR SUPPORT.
You don’t need to have it all figured out to start getting support.
Functioning & Feral™ meets you exactly where you are. Bring your questions, your half-built systems, your “is this even working?” doubts. That’s what this space is for.